Actionable insights from SERPs and Keyword Rankings

SERP Analytics

Target your audience based on the SERP Features that have the largest impact on user behavior. We’re way beyond simple rank tracking.

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Not all SERP analytics tools are created equally

How do we know? Because we’ve been building a SERP monitoring platform that works across international search engines, devices, and now “alternative search engines” for over a decade. We’ve watched, we’ve learned, and we’ve passed along our insights to our users and to marketers worldwide.

Here are the most common issues we hear from the industry about SERP tools and SEO platforms:

Marketers want daily SERP data because things change fast and we need to adapt quickly

Competitor SERP data should be there too!

Detailed SERP Feature insights (Knowledge Panel, People Also Ask, Answer Box, Local Pack, etc.) are a must

It should be easy to add queries or import them from Google Analytics, Search Console, or another platform

Research tools should be based on the latest innovations in search

Same for competitor discovery tools

Reporting should be simple and unlimited

We heard you. So meet DemandMetrics.

SERP Features are not just included, they’re integrated

Sure you’re looking at where you are on the page but if all you’re seeing is a “position 2” notification when there are four ads, an Answer Box, and a People Also Ask accordion on the page, that position 2 has a totally different meaning.

If you have to explain why traffic or conversions have changed while rank hasn’t – this is the view for you.

Daily SERP monitoring is really the only way to do it

Monthly SERP tracking = 12 data points PER YEAR. Why even bother?

Weekly SERP tracking = 4 data points per month. Your competitors are laughing.

Daily rank tracking for you AND your competitors on every search engine and device?= YES, please! (Especially when it doesn’t cost more.

Here’s the deal with daily SERP tracking

There are so many reasons to do it that we struggled to narrow it down to just these three:

Search engines update their ranks and algorithms all the time, why wait to see the impact?

You and your competitors are releasing content constantly – you need to stay ahead of the curve.

Anomalies (basically days where data tanks or hits a high) can cost you big bucks if you can’t check again for several days.

Daily SERP monitoring – it’s really the only way for today’s search teams.

A SERP analytics platform built by real SEOs

When we were in your shoes as in-house, agency, and contract SEOs and content marketers, we hated dealing with typical tools: paying for individual users, reporting was limited by budget, and every pricing plan felt like a one-size-fits-none option.

So we made users, reports, and custom dashboards unlimited.

We don’t charge extra for tracking multiple search engines and devices.

And we let you build your own platform or suite of tools if one of our plans doesn’t work for you.

Our feelings aren’t even hurt – we like the challenge of creating something custom for our clients, so tell us your challenges and we’ll tackle them right alongside you.

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